What's The Point Con't 2

13. Close but No Cigar
-Avoid using direct quotations
-Try and paraphrase like so and so/such and such
Example: Andrew Baziel says that the guy beside him was copying him
14. To Attribute or Not To Attribute
- Facts do not need attribution
-Include attribution when a statement or piece of info comes up
Example:
15. Half-Listening Listeners
-It’s clearly always hard to keep attention to the anchor or radio person when you have distractions and that’s what a half listening listener is
- You can give half listeners a break by repeating what you said twice
-You can say the exact words you said in the beginning and the end so the listeners know what you are talking about
Bad Example:
Good Example:
16. Contractions Can’t Hurt
-They sound natural so why not use them?
-Use your own judgment if you want to use them
Bad Example: Andrew did not want his candy bar
Good Example: Andrew didn’t want his candy bar
17. Who’s He?
-Using personal pronouns is a good way to humanize your copy
-Be sure a proper noun follows the pronoun
Bad Example: Andrew Baziel wanted his candy bar back. He’s from Portage
Good Example: Andrew Baziel wanted his candy bar back. Baziel is from Portage
18. You Is Us
-Better to use our, us, and we other than your, and you
Bad Example: You’re going to lose the game
Good Example: We’re going to lose this game
19. Now Is The Time
-It is what is happening NOW
-Use verbs that deal with the present
Example: